Why the name 'Third Door'?

In an earlier blog, I talked about the story that led to myself and my business partner launching Third Door. Another frequently asked question is 'Why Third Door?'

In the research for the feasibility of a concept of integrating a flexible workspace with a flexible onsite nursery, we covered the notion of 'Third Space/Place'.

This wiki entry explains quite nicely Third Space/Place http://en.wikipedia.org/wiki/Third_place:

'The third place is a term used in the concept of community building to refer to social surroundings separate from the two usual social environments of home and the workplace. In his influential book The Great Good Place, Ray Oldenburg (1989, 1991) argues that third places are important for civil society, democracy, civic engagement, and establishing feelings of a sense of place.

Oldenburg calls one's "first place" the home and those that one lives with. The "second place" is the workplace — where people may actually spend most of their time. Third places, then, are "anchors" of community life and facilitate and foster broader, more creative interaction. All societies already have informal meeting places; what is new in modern times is the intentionality of seeking them out as vital to current societal needs. Oldenburg suggests these hallmarks of a true "third place": free or inexpensive; food and drink, while not essential, are important; highly accessible: proximate for many (walking distance); involve regulars – those who habitually congregate there; welcoming and comfortable; both new friends and old should be found there.'

So there you have it, in simple terms, Third Door is a spin on the term Third Space/Place. A door not to your home or to your work place, a 'third door' to work from and make new connections. It's a great name for the concept of an integrated workhub and daycare nursery isn't it?

We decided on this name as there was alot we could do with branding at launch and in the future. Additionally, the name is not a conventional name for a nursery, which suits us perfectly as we are not a conventional daycare nursery. Our target are working professionals who happen to be parents and who would be happy to call their place of work 'Third Door' rather than Hopping Bunnies or something similar!

www.third-door.com